In this inspiring episode, Cody sits down with powerhouse duo Dawn Petrin and Elyssa Jakim—the co-creators of All Connected Agency and co-hosts of the Softpreneur podcast. Dawn and Elyssa are digital marketing experts with a twist: they blend hard-hitting business strategy with soul, intuition, and community. Together, they share their journey from unlikely online pen pals—a "Canadian wood nymph and a Long Island boudoir expert"—to becoming business partners who help visionary entrepreneurs sell without sleaze and scale with soul. You’ll hear the story behind their signature Prosperity Portal, their holistic approach to marketing, and why messiness, vulnerability, and connection are the secret ingredients for meaningful business success. The conversation dives deep into the evolution of women’s work, the challenge of balancing systems and spirit, and how creating space for your authentic self can truly transform both your business and your life. If you’ve been searching for a way to do business that’s aligned, nourishing, and genuinely you, this episode offers both wisdom and practical magic for the journey. Steeped in honesty, humor, and powerful stories, it’s a must-listen for anyone ready to design a life—and business—that truly fits. Tune in, get inspired, and don’t forget to check the show notes for all the ways you can dive deeper with Dawn & Elyssa
Connect with Dawn and Elyssa
Instagram:
https://www.instagram.com/dawn_petrin?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
https://www.instagram.com/elyssajakim?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
The Prosperity Portal experience
https://allconnected.agency/portal
Telegram group link
https://t.me/+2-tHNEOW4vA4MDRh
unmute yourself with them here:
Cody maher [00:00:03]:
Guys, this is the fourth time I have tried to record this introduction. So if you know me, you know that I am a wordy, wordy girl. But I'm just gonna keep it short and sweet because apparently I cannot speak today. So I'm really excited to have you listen to this amazing conversation. Thank you so much for tuning in. It was such an honor and privilege to speak to these powerhouse, powerhouse women. So anyway, without further ado, I'd like to introduce you to Dawn Petron and and Alisa Jakim. They are the co creators of All Connected Agency. It's a full spectrum digital marketing agency for visionary entrepreneurs. We're talking holistic business consultants, conversion copy masters, launch and funnel experts. They're also the co hosts of the Softpreneur podcast where they help the wellness industry's most disruptive thought leaders express their essence louder and prouder. To create more profitability and possibility. They've worked with some incredible world changers and innovators from the New York Times bestselling authors to Madeline Moon to Isla Coenka to copy hackers to Little Mountain Ranch. And they love combining their serious expertise in hard marketing and sales with the energetic, intuitive side of business. The result, sell without sleaze, scale with soul. Go hard on making your business as soft nest for your ideal lifestyle, AKA the softpreneur life. So anyway, I'm stoked. They're stoked. We're all stoked. Let's jump into the conversation. Be sure to check the show notes. It's going to have all the places that you can dive into the work with of these two amazing women. And without further blabbering from yours truly, hi dawn and hi Alisa. Hi ladies. Hi Dawn. Hi. Oh my God. Wait, I have to start again. I got so self. Hey, rhymes with Lisa.
Elisa Jakim [00:01:52]:
What's up? How do I feel?
Cody maher [00:01:54]:
Like this is so weird. You know, this happens to me in voiceover all the time. It's so horrible when this happens. No, seriously, like I'll be doing a job and I'll get a word wrong in my head and they'll correct me and then I cannot say it right and it's just like something, it's. It's something with the brain. But anyway, it's a giggle loop or something. I'm sorry.
Elisa Jakim [00:02:12]:
Oh, no problem.
Cody maher [00:02:13]:
Hi. Hi.
Elisa Jakim [00:02:14]:
Hi.
Cody maher [00:02:16]:
Hi, Dawn. Hi, Lisa. How are you?
Dawn Petron [00:02:21]:
So good.
Elisa Jakim [00:02:22]:
So glad to hear.
Cody maher [00:02:22]:
Thank you so much for being here. Yeah, I appreciate it so much. I'm really excited to have this conversation. I'm excited to see where we go. This is My first podcast with two guests, so that's cool too. So thank you both. So, yeah, let's just. I know who you are. I've worked with you a few different ways and I'd love to introduce people to just one at a time, whoever wants to go first, just a little bit about who you are, where you're talking to us from, a little bit about your journey, whatever you want to share, just sort of introducing people.
Elisa Jakim [00:02:52]:
Wonderful. Hi, we're Dawn. That's dawn and I'm Elisa and we collaborate and co create in many ways. So it's super fun to be here together on this podcast. We are the co creators at All Connected Agency, which is, I will describe it as a high vibe digital marketing agency for soulful visionary entrepreneurs who want to feel more comfortable staying, stepping up and moving forward in their vision, their mission, their medicine and their magic. And we do that from people who are just starting out in their entrepreneurial path to people who are actually quite expanded in this practice and thought leaders, bestselling authors, leaders of all kinds of companies. And we also co host the Softpreneur podcast which is digging into this interesting moment of how to entrepreneur with a sense of softness. The last thing I'll say is that we've co founded the holistic business method which is how the frame that we use to talk about all things business and life from a holistic lens. And I will pass it to dawn to introduce a little bit more of who she is and who we are.
Dawn Petron [00:04:13]:
Okay, so thank you. That was amazing. I'm like very eloquent. We gotta get the transcript.
Cody maher [00:04:19]:
Yeah, you need a transcript of that. It was perfect.
Dawn Petron [00:04:21]:
Uh huh.
Elisa Jakim [00:04:22]:
Yeah.
Dawn Petron [00:04:22]:
Let's rewrite the website based on what you just said. Yeah. So I'm dawn and my dog is making noises. So if you can hear him on the podcast, that's Kin Stormblust. And if you read fantasy novels, you would guess that I am a super nerd from the name of my dog. So maybe I'll go a little bit more like personal. I live in Caslo, British Columbia, Canada. Middle of nowhere basically, but as far away as you can get from a million people. Siiz cities in North America, I would imagine, other than the far north. And Elisa is in Wilmington right now, but she's a bit of a like US of A nomad. Elisa is originally from New York, Long Island. Is that right, Elisa?
Elisa Jakim [00:05:12]:
Yeah, actually not that far from where. Well, Cody's a little further than where I grew up now, but Cody and I have the same stomping Grounds and curve.
Dawn Petron [00:05:23]:
Love it. Yeah. And I guess I'm from Edmonton, Alberta, originally. What else do I want to say? We're, like, eclectic as marketers. Both Elisa and I came to marketing because, like, spirit or God or universe or whatever wouldn't let it be any other way. I. Yeah, I took over a bankrupt, almost bankrupt yoga studio and turned it around by learning how to write marketing copy as well as, like, hold space for community. And Elisa is. Got a screenwriting master's from ucla. She's got a bachelor's in, like, the most etheric thing I could think of from Harvard, where she did her thesis on boudoir dressing rooms. If I. If I got that right. And both of us came into, like, the entrepreneurial realm, literally. Elisa was, like, praying, like, how can I serve? And I was, like, in deep service at the yoga studio where we learned, like, oh, we're actually really good at this marketing thing. And then, yeah, both of us are conversion copywriters by trade. We studied with copy hackers. We have, like, a crazy amount of, like, hard marketing skills, and we do it all in the holistic business method, which is like, spirit first. Like, yeah, come. Come to spirit first. Everything in life that you do should be a stewardship of the earth and each other. We like to say that marketing can be a healing modality, like, the actual modality. A lot of that is around visibility, of course. And then. Cody, do we swear on your podcast or not?
Cody maher [00:07:08]:
Yes, please.
Dawn Petron [00:07:09]:
Okay. And then the fourth sort of precept of the holistic business method is take action. And that comes through with, I think, the marketing as a healing modality, because I think a lot of the time when we take action to do the things we know we need to do in our businesses, we move through so much BS and resistance and, like, imposter syndrome and. And. And just, like, we learn how to, like, consider ourselves worthy enough to actually follow through and take action. So if we weren't swearing, it would be, like, take aligned and inspired action. But I don't think that was as eloquent as Elisa. What else can I say? Elisa, like, is connected to, like, the fairy realm and is a student of Yogananda. I. Yeah, she has, like, a fellowship that she's building that's like, a garden for the world sort of herbal thing. That's not very good and eloquent. And then, yeah, I'm. I'm just so into, like, food sovereignty herbalism and, like, the magic. Like, to me, actually, the main thing I care about is the idea of, like, animism and that like every single thing in this universe is like, you know, God in disguise and that everything has spirit. And so with that in mind, we're just, you know, helping people who feel similarly or think we're crazy. Some of them, I think some of our coaching clients actually are like these girls. But we're really, we're really into helping people resolve what is they, like the dichotomy between like marketing themselves and selling. A lot of people who come to us are like, oh, I don't want to sell. Selling is bad, capitalism is bad. And I'm not saying capitalism is good or not. We're not talking about that right now. But I think a lot of what we do is help people resolve this by reminding them and also showing them how to do it in a way that serves spirit, stewards the earth and each other and moves, we like to call it the new paradigm, like moves humanity closer to the new new paradigm that we're already in. So thanks for asking.
Elisa Jakim [00:09:18]:
Yeah.
Cody maher [00:09:20]:
That was funny. Okay. I have so many questions. My first is how does a Canadian wood nymph and a girl from Long Island, a Harvard boudoir expert, how do they meet and how do they begin collaborating?
Elisa Jakim [00:09:33]:
I love this because dawn and I have had a very long term relationship online. And so we used to joke that it was sort of like. Or I used to joke that it was like we were MySpace pen pals or something. Like we would have been MySpace pen pals like 20 years ago ago, but we met, you know, we met funnily enough in on Slack, which is where we co work now in copyhackers online community. And it was very magically oriented but the, you know, it was delivered, the mechanism was delivered through Slack. And yes, Don and I actually co founded or co created All Connected in, what was it, two and a half years ago. But we've been collaborating for almost five years nonstop and we just met in person last month and I'm going to be a bridesmaid at Dawn's wedding which is happening next week. And so we've met one, we've met in person in the flesh one time. But I feel like we've. The hours we have logged in communication would astonish anybody.
Dawn Petron [00:10:45]:
Sure. And yeah, and I feel like even from the beginning, like my inclination to tell people, hell no, you got a charge started with Elisa because Elisa was. We were both in a, in a mastermind, but at, in different years. So I had been in it, I think after, anyway, it doesn't matter. But her, the lady who was leading the mastermind was like, you should connect with dawn and Shanti. I was working for Shanti Zach, the quiz queen at the time, because you guys are. Are like, totally into the same thing. So, Amy Posner, we should send there this episode. Thank you, Amy, for have having us meet so that we could be life partners, which we are. We. We, like, go like this in our business. Right. But keep coming back together. But elisa slacked me. DM'd me on Slack and was like, hey, like Amy says, we have lots in common. And I was wondering if you have any free work for me. And I was like, like, with. At Shaun D's team. And I was like, yeah. So we used to. Me and Shanti, we created like hundreds and hundreds of quiz templates for Interact, the quiz software company. And I was like, hell, yeah, woman. Like, this sounds really great. You seem really cool, and hell no, we will not take you for free. And so we were. We. We brought her on to write quiz templates to start for for Shanti. And yeah, we communicate via Slack. We have, like, four different. Three different signal channels. That's just me and Elisa. Telegram. But telegram, we mostly actually save for, like, communicating, like, with work people. We have, like, the prosperity portal, which I'm in love with right now. And I'll talk a little bit more about why I'm in love with it, because it just happened yesterday that I fell in love. I don't even think Elisa knows yet. Instagram. And I don't think we message on Facebook, though, do we, Elisa? No. But yes. If I could get into my MySpace, which is attached to my old hot, I would 100% add you in my top eight friends, and I would put our podcast song as my MySpace song.
Cody maher [00:12:51]:
That's so, so funny. And yeah, actually, dawn, that was a question that I wanted to go towards because there's so many different directions that we can go, and I want to talk about as much as we possibly can in the time we have. But the prosperity portal is so interesting to me because I didn't expect that that channel would continue. Was that your intention? So let's tell people a little bit about it. And I'm really curious, and if that was your intention or if that just sort of happened and you went with it.
Dawn Petron [00:13:16]:
Okay, I'll start and then I'll pass it to Elisa. So we had actually been speaking about creating, like, a telegram community for people, you know, and we, like, did some research into it, and we were like, oh, you can do all these fancy things and have all these rooms, kind of like how you did yours. You're like feng shui. One was so awesome. And I feel like one of our EAs, like a lovely woman named Jane who's not here anymore, she like presented us with like, here's what we could do. And I was like, whoa, that's complicated. And so we do this funny thing. So we've written like a million launches that have done really well. So. Just joking, it's not a million. That would be really exhausting over five years for other people. And we had noticed that it can work really well to have a more like sort of generalized conversion event beforehand and then afterwards to do like a more specific to the thing. And we, Elisa and I are like just pivoting hard into like more coaching and consulting and rather than like slaving away at our computers. Done for you style. Although we still do that. And we decided that like spirit moved us. I'm sure that Elisa tuned us in with prayer. And then we decided that we were going to do a three day prosperity portal on zoom over like two weeks, have people in, get them to taste a little bit of our magic, you know, and then we weren't really going to sell anything on it. We did a master class on websites a week or two after that, but we didn't know for sure whether or not we were going to keep the prosperity portal going. But it seemed like if it worked. So. Right, sorry, let me come back. So there's like three zoom calls and then there was also like a telegram group where we could like be able to like, you know, just chat with people in between. And yeah, we weren't, we weren't certain if we were for sure gonna keep it going, but we magically got like 70 people into that telegram group, so of course we weren't gonna like ditch them. And a lot of those people, like, they were. We, we sold a very affordable. That you can still get. It's evergreen now. That's me plugging. Look at me.
dawn petrin [00:15:35]:
Plug away. Do it. How about that?
Elisa Jakim [00:15:38]:
Here?
Dawn Petron [00:15:39]:
Yeah, I love it. Great. So we sold a very affordable. It's called the Easy AF website workshop. It's like a course. We didn't call it a course because we didn't want to scare people, but it's like a course on how to make your website. It also comes with like design templates and Squarespace or Showit or both of them. And then like everything you need to know about marketing to like write your website as well as a copy template. And then we created like A custom GPT for it. And some people from the prosperity portal jumped in, but it wasn't the right offer for some people. And also I think like, when you are doing an event around prosperity, you're more likely to get people who are seeking prosperity than people who are like, I want to spend money on a thing. So that's like a bit of a side note for anyone who's listening who's like, maybe I should have a prosperity portal. Don't do it if you sell expensive things, but maybe you should. And so after that, we really like, we loved it. It was like people were so lit up about it. We had. And you can actually get the prosperity portal recordings. Like, well, we can give you a link, Cody.
Cody maher [00:16:44]:
Yeah, I will put all the links in the show notes.
Dawn Petron [00:16:46]:
Okay.
Cody maher [00:16:46]:
Don't pull over anybody driving.
Dawn Petron [00:16:48]:
I love it. But people actually like received crazy prosperity during even that first two weeks. And then they were still talking about it in, in the portal and telegram. We had one woman who. She's in holistic business society now. That's our group programming code. He's in it too. And we had. But Sheil, like realized during it she needed to claim herself as a coach. And then by the end, like before she even joined us in holistic business society, she had eight coaching clients.
Cody maher [00:17:19]:
Wow.
Dawn Petron [00:17:20]:
Like, just crazy. So, yeah, we decided to keep going with it. I'm sorry, Elise, I do want to pass it on to you, but I want to say why I'm in love. In love with it. And this is why I'm in love with it. Since then, we have decided that once a month a member of the prosperity portal will do a master class and we will force them to sell at least a little bit on the master class. And so it's like a really good chance. First of all, it's like a safe space. It's like this is a group of people who know you a little bit at by this point, it's a good chance for you to like showcase yourself. And then the people who are in the. Who are hosting the masterclass with them were with us. They get the email, our emails, like they, we share the emails. It's like a joint venture thing. You need to email and be like, you know, just so you know you're going to be getting emails and then they get the chance to like sell. And so why I'm in love with it is that Chelsea, who is also a one on one client of ours, she went in there and she like sold a bunch. So she came in, she. She Did a great master class, but you could tell she was a little nervous, etc and a bunch of people took her up on her offers. And yesterday when I realized, because I saw in there like, people were like, oh, I had my thing with Chelsea and it was so. And I almost cried and I was like, holy. This prosperity portal is actually bringing prosperity to the people in it. So on Mondays we do a magical Monday and I jump in and talk about how I'm trying to make it magical. Yester was not, but I did it. Elisa made it magical at the end because I'm her first client in her creative rebirth offer, which at least I won't sell it. You can. So the end of the day was magical. And then on Wednesdays it's like, share your free thing or your friends free thing. And on Fridays it's like, sell us your shit and sell hard. Because so many of us are afraid of showing up on social media and selling our offers. And so I've seen people, they're like working with each other and even your. I forget what your home thing, the not your master class, but your telegram group and thing that you did, a bunch of people came in there too. So that was a long story that explains that we kind of had hoped it would work and that we would keep it and we just like made up the rules afterwards and people are selling to each other and receiving and it's so good. So I'm in love with it. And thank you. That was a long time. I'll pass it to Elise. I'm sorry.
Elisa Jakim [00:19:37]:
Thank you. Never apologize. And. And yeah, there's two things I want to highlight from what dawn just shared. One is this thing that keeps coming out of my mouth, which is your audience is your oracle. And you know, a lot of times people create offers or entrepreneurs get stuck because they think they have to have their offer fully fleshed out before they ever sell something. And for us, especially as conversion copywriters, there's this whole field in marketing called voice of customer research, which is basically like, do research on your ideal customer, see how they talk, use that in the copy. And that is so true when it comes to creating for your ideal client or your dream client. And so one thing we have always done in creating offers or containers is actively listen to the people in them. And that goes for like one on one, you know, high ticket marketing done for you, services to group programs and offerings. And so lots of elements of the prosperity portal telegram group were birthed because somebody made a request or somebody asked a question like, I Think one day somebody wanted, during the window of our of that sort of like launch time, where it was in the live calls, someone was like, can I share my offer in here? And then Don. Don took that and ran with it and created a permission field. Like, we get to share and sell on this, this day, so nobody would feel spammed in the chat. And instead it opened up this whole beautiful time where we could like, selling is not spamming. I don't believe it's spamming. So I want to like, delete that. But I do not delete it from the podcast. But let's reframe that. But, you know, let's create a permission field so that a certain day of the week we can all feel inspired to share our offerings and feel like there's a space, safe space to do that in practice. And I think that's become one of the coolest and most robust parts of that group. So that's one of the things I wanted to highlight. And I think the other thing I wanted to mention is, you know, the. The intention that you have when you create something is so important. We called this the prosperity portal. And we did it as an offering, really, with very little attachment to outcome, except that we want. There was. Was, you know, a little bit of the self interest was that we wanted to get lit up in our business and yes, in our sense of prosperity too. And it was one of those really intensive. We did three, an hour and a half calls within a week, you know, four or five hours basically of teaching in a very concentrated time. And it was massive. Like the field of the portal for us was massive. And I don't remember how many signups we had, but for our email list, et cetera, it was way more than we would have expected. It was hundreds of people signed up for this and the field of that coming from this intention of service, of giving, and of like opening up this new prosperity in the beginning of 2025, which felt like a new time for all of us. I think we are still receiving from the field of that powerful intention set. And I also think Don mentioned, you know, we're kind of shifting in the direction of where we're going. All of the opening and expansion that's happening now feels like it was from a seed that we planted almost six months ago in the wintertime when we felt a need to like, rebirth, excitement and magic and like genuine that sense. We really wanted to dive into what is prosperity and what is abundance and to play with these principles and the other, okay, maybe three things the third thing I wanted to say is that I really more and more come to believe there is not one right way to make business or launch decisions. There's best practices, we can learn those, but it's really like the more you listen both to your audience and what you authentically feel called to do, that's where the best business decisions come from. That's where the aha is. That's where, oh, I kind of feel like doing this a little bit differently and things open up and things shift and not from a fear based desire of this is what I think I want to do. And you're grasping and you're holding, but you really just listen like, oh, this, this choice point feels good and this choice point feels right. And you trust your own knowing each step. And something from the beginning of All Connected is Don and I love each other. We love collaborating and we have a lot of Fun in our 6 million chat threads all day long. Right. So we've threaded into the way we work that we, for the most part, actually really enjoy hanging out. I mean, not just hanging out together, but co creating. And we enjoy our work day because we've infused it with like chatting with your girlfriend, bestie, and it's super fun.
Dawn Petron [00:24:56]:
Yeah, yeah, I want to go a little bit further on that too. Is that like. It feels like what you just said, Elisa. That is the new paradigm way of doing business. And it's really. It is listening and, and listening to spirit. Right? And, and yeah, and having fun and collaborating. Because if any of your listeners are solopreneurs, and I know, Cody, that you are, it's like, it's a lot, man. It's a lot to keep your energy up. And I feel like we had been in like a dark night of the soul up until the prosperity portal and then we launched it and it was just like energetically, like re enlivened like everything we were doing together. And again, people are selling to each other in there and they're like so stoked, like Jessica, right, Cody? And I don't know if you guys saw that recently, but she's. She's so cool. She. She made moves in that prosperity portal. She, like, I feel like she's gotten so much value out of it. And she like launched her like herbal tinctures thing and then just last week she's like, oh, also I do textiles and like three people are buying textiles from her and I'm like, it's so cool. That's all.
Cody maher [00:26:06]:
We can add a layer of cool to that. Yeah, she is currently a one on one client of mine and everything we've been working on with her is about. About adding more Yang energy, more out energy, more forward facing energy. And we met through the prosperity portal as well. So another layer of cool to add to that coolness. Just had to say that.
Dawn Petron [00:26:24]:
Yeah, good. Yeah, I didn't know because, like, I didn't know if people came through from, for you from that. Right, but you did such like, people were blown. If you haven't had a Cody lesson in your life yet, please sign up for one. I know she's got lots of them, but like that, that feng shu workshop was so, so good. It was so packed, right? And then Cody, like barely sold at all. I was like, you need to do more of this. Right?
Cody maher [00:26:54]:
I'm working on it. I'm working on it.
Dawn Petron [00:26:56]:
Yeah. But that's so amazing. I'm so, so glad. Wonderful. Yay.
Cody maher [00:27:01]:
Yeah. And all that. And really the reason I wanted to say that is because I think that what you. What I'm feeling from these conversations we're having is. And why I think I am so excited to work with you and why I feel so drawn is because. Because I feel like you are stewards of a new way of doing things and of a way that's aligned with an energy shift that's happening on a more universal level. Right. We all know, like, no one can be in the world right now and think it's like status quo.
Elisa Jakim [00:27:27]:
Right.
Cody maher [00:27:27]:
Like, that's just not. You cannot walk around and believe that everything is just la de da in this state. Right. We're going through this like really big shift and it just seems like you are aware even if you can't. You mean, you can put a lot of things into words really beautifully, but even if you can't fully put your finger on what it is that there is, especially for women, and correct me if I'm wrong about that, but especially for women, there's this like, coming home to a way that feels more natural, which is more in community, more about relationships, not necessarily about systems and methods, which are important, but also, but, but the focus being on connection, right? The name of your business and relationships. And so I think like, that's what's so for me, what draws me in so much is because I feel like I tried it the other way, right? Like I tried to get the script and the template and the this and the calendar and you know, from working with me, that that makes me cry sometimes, literally. And that like there is, you know, there's this hope that there is a different way to walk in a business world and still be successful that's based more on connections and relationships. So, yeah, I don't know if there's anything you want to say about that, but that's something that I think is really important to bring forward and what I think you're so good at doing.
Elisa Jakim [00:28:46]:
Thank you so much. Yeah, it's so funny with the apps and the tools and this and that. Those things are designed to make our life easier, so can we let the ease kind of come with them instead of feel like we're running around chasing after, oh, I found time. I got more productivity must fill it. And thank you so much for saying that. It's really struck me since the beginning of All Connected, you know, that sort of like, our words are so powerful and the things. The seeds that we planted in almost like we didn't even realize ways how they've come to fruition, you know, even just in the fabric of how we started All Connected. My. I was. I had just had my son, my first child. I think I was like, two months postpartum when we started All Connected. And we have a podcast episode about that, actually. It's called Building from Rock Bottom, because it was sort of like we had all these things in our lives kind of disappear. And we came together with an amazing brand designer as well in birthing this agency. And it was like, all boats rise together. To borrow a phrase that Kelly Brogan often uses when she describes that sort of hu. Healing of the sister wound and women raising the tide together. And side note, dawn and I both worked on Kelly's latest book, the Reclaimed Woman. I hope you guys read it. And it's been so interesting because I, as a creator, often feel so. I was an actor first. Cody, I know that you're also an actor in your background. And I felt always whatever project I was working on, this, like, the art mirrors, like, life effect and so crazy, too. Yeah, yeah, yeah. And that book project came I, dawn, connected me with Kelly when I was about to give birth. And that was the first time we talked about this possibility. Didn't happen until a bit later, but it was like Kelly entered our field. And we ended up doing the majority of Kelly's marketing for quite a while, and she was carrying this concept of, like, Jungian self initiation. And I think dawn and I both walked through this massive field of self initiation through supporting her marketing and her book. So talking about, you know, major reclamation process and. Yeah. And read the book. It's awesome. But with that So I had just become a mother. This major transition point in my life life. And the entire time I've collaborated with all connected, I've had my son working at home from me. I've been breastfeeding on business meetings, I've been working from home and parenting. And that's a new model in and of itself. Right. And then when we created the Softpreneur podcast, that was another word that we sort of spoke into existence with that we made up. But it was also a concept that we made up up. But it's so much the core of the message that comes through me and dawn is about like, how do we do this today? And we work with and for a lot of powerful women who are all investigating what is it to woman today? And also birth and share the like passionate messages from your soul that you feel like you came here to share to the collective. So, Don, I don't know if you have reflections on that or thoughts. My son is now in the background. But it's like been so much that feels like a divine assignment that we have been given to hold the space. And the last little thing I want to say on it is that the power of creating community. I don't even know, like, we were intentional about creating community with our work, but we started this group holistic business Society, which Cody's in. It's so lovely. I saw it was like, it's like our business church, we say on Thursday days. And we started that once again out of a sense of offering and having held that space for a year. The community that has come in around like these ideas and around this continued serviceful way that we are liking to approach work and having marketing and these and this holistic business new paradigm concept, like, it makes me tear up to think about the people that have come into our field and that prosperity port group and just the power of community that it doesn't hasn't actually even taken that long for it to sort of the ripple to come back and to grow and to grow. So I will say to anyone listening this who's sort of starting something, will one come into our community? You have community already. It's there. But also sometimes it will astound you how quickly I think in this age of energy that we are entering into a little bit of staying power and belief and like moving forward with your passion will have these resounding impacts. I think it's way faster than you might imagine, so.
Cody maher [00:33:57]:
Good.
Dawn Petron [00:33:58]:
Yeah. Thank you for sharing that, Elisa. I thought we were at a year, but I just Looked, and we're actually July 4th somehow is our first. Is our full year in holistic business society. And so that is our, like, group coaching program. And it's, you know, pretty typical for group coaching in some ways. It's like, we meet once, once a week for 90 minutes. And, you know, there is a slack group, and it's like 500amonth or $3,000 a year, and it's a bunch of people. And holy, is it ever, like, the most different space I've ever been in in terms of, like, business coaching programs. And I think we had six people sign up when we. When we launched last year, about a year ago, and we were like, that's it. We're good. We're gonna go with this. We had, like, we gifted a spot to a couple people who are like, just, like, we created it because they asked for it, and then they couldn't afford it, so we gave it to them. You know what I mean? But we, like, looked at each other and we were like, we love this. So we're giving it a year. Like, we're not. It's not a lot of our clients. A lot of people who aren't our clients. You do something, you launch it. You're like, oh, my God, I only got five or six people. Like, everyone hates me. I don't want to do it. You know what I mean? And then they drop it. And in my opinion, that's not how it works works, you know? And so we've, like, We've just, like, steadfast held with it. And. And now, like, there's a lovely group of people. It's not yet our, like, only source of income, but we would be cool with it if it became that, you know, because it feels like it doesn't matter what kind of day I'm having when I show up to. To be myself in that space and hold space for people and what they're going through or teach hard marketing stuff or teach soft marketing stuff. By the end of it, I'm like, this is my favorite thing. This is my best time of my week. I love this so much. Thank you all so much. And I think we can all have offers that feel like that for ourselves. I 100 believe that even if you cry when you look at a calendar and it has too many meetings on it, it could be that you look at that calendar and you cry, and then you go through your day and you're like, wow, I feel better than I did. And if I had not been doing this work in the world, I may have just like sat on my couch and like eaten chips, which I wholeheartedly think you should do. I'm saying don't eat chips or sit on your couch. But there's something about like, we created it because we were listening. You know, we're not, we're not, we're not a cheap marketing agency. If you want to hire us to do your website or do your branding or do your, you know, sales funnels, it's like newer people, unless they have, you know, financial means outside of their entrepreneurial ventures, they don't necessarily have the money money to pay us to do it. But holistic business society, we created this like, accessible, I believe, accessible. We're always putting it, not always, but like, if you asked us, we'd probably give you a year for 50 off and then it becomes super cheap. Right place. But where people like where you're seen and where people grow. And one thing that's really cool I think is like most days that we are there, I would say like three quarters of the people to full amount of people who are in it show up for it. And that like energizing too. So I don't know. I didn't mean to go off on HBS so much. But I do want to say to anyone who's listening, who has an offer they love, even if it doesn't feel like it's selling right now, keep selling and keep showing it up, showing up for it. Maybe give it away to a couple of people. You know, like, there's a place where you're like, now you're, you know, you've given it away to too many people or you're not charging enough, etc. And if you're in holistic business society, smack you down and make you not do that anymore. And I do think there is something about commitment and also about letting it.
Elisa Jakim [00:37:45]:
Be.
Dawn Petron [00:37:47]:
Letting it be in your life in a way that like, feels good in your body. Letting your business be in your life in a way that feels good in your body that I believe will create success for you eventually if you keep doing it. And then I just wanted to correct Elisa because I don't think. And you, I don't think mothering and working is new. I think that human beings, women have been mothers who are still holding down the fort in their community in multiple ways forever. So I actually think there was like a blip where you had to show up like a man in order to make money and you had to make money in order to buy food. You know, I think There was a blip in human history where like, mothers and children were separated and it doesn't have to be that way anymore. And so it is new. But I also think it's. It's ancient and it can be women and men, right? Like, I think, you know, in the olden days there were all cottage industry that came from your home, or you were a farmer or you were. You're tribal and traveling, right? And, and community and relationship was everything. It. So I really do think it's just like a little like psyop blip time that we like lived through the end of as. As 80s babies, basically.
Cody maher [00:39:09]:
100%. I totally agree. And yeah, I love how many directions we've gone. And I feel like there's. This is one of those episodes, everybody, that I think maybe you should re listen to. Listen to it once and then maybe re listen. And this feels really out of left field. But I'm going to ask you.
Dawn Petron [00:39:25]:
Can't wait. Do it.
Cody maher [00:39:26]:
I would love. This is so not a question I would ever ask, but I would love to hear sort of your, like, what are you. Oh, I have two questions. Okay, let me. Let me start again. I have two questions. One is I want to hear about the messiness of business because I think this is something that people keep to themselves, right? Like they want to show up, like they have it all together and like this is my content calendar and D d d d d d. But I feel like there's probably more than one person listening. That just feels like business is so messy and. How do you hold that? That's my first question. Let's start there.
Dawn Petron [00:39:57]:
Okay. Do you want to go, Elisa? I just monologed.
Elisa Jakim [00:40:01]:
Sure. It's funny because I have Theo with me, like shouting in the podcast, like, hey, Theo. Yeah, okay. Okay. There's a couple of things that that, that question sparked for me. One is. And it is in some ways related to being a. A mom. But I don't think it's just mom. It's just for moms. But I sometimes feel like the way that technology is so available and seamless and when you're in business, you know, I think the. The shadow side of working for oneself and self structuring is that you can be sort of addicted to work or technology. And for me, sometimes it. It has felt like I'm like the most ADD I've ever been in my life or the most like context switchy in a way where sometimes when I'm parenting and at home, there's like too. Too many screens too Many things happening all at once. And then I say, you know, I, I'm a proponent for softpreneur. Like, am I living up to, you know, am I living up to that? Am I really, like, practicing what I preach? And. But it was been. It's been really interesting because Don and I made a pretty big shift in the last month, and I kind of like, divorced myself from some childhood scarcity patterns in that shift. And my mental clarity came back and I was like, oh, this is not necessarily about the way I've been working, but it's about the fear that I was, like, holding. And I think some of the messiness that can happen from entrepreneurship is the sort of. I use the word initiation a lot, but sort of the alchemy that can happen of our core patterning when we are like, quote, our own boss or we are in charge. A lot of what comes up in, in most of our spaces is that entrepreneurship is one of the great, greatest personal growth vehicles there is. And so Don and I, in partnership were like, oh, look how we get to. Together. Like, we have certain childhood patternings around, you know, like, around our, you know, I don't know, around, like, certain stories that we get to unblock together. And, you know, at times that's been very, you know, working through your own bs, I guess, is. Can be confronting and doing it in collaboration and striving for conscious communication. So I don't know if I'm answering about the messiness, but I guess I'm answering about, like, the realness. And it's been so. But it's been really amazing because the feedback sort of from when you're really, when you're energetically tuned in, it's like, of making different choices or like untangling, you know, noticing the pattern and untangling. It can be such. Have such a reverberatory effect. Not just on, on the biz, sometimes immediately on the business, like, oh, we untangled this and then we sold something the next day, you know, or, And. And also though, on your, Your energy and your chi and the way you show up. But yeah, there's a lot of, like, working through fear and discomfort again and again and again. And maybe for like, humans who want to live in like a real way, that would happen whether or not you're in an entrepreneurial space. But I think it's difficult to hide from your BS when it gets really reflected by the mirror of creating your own containers.
Cody maher [00:43:47]:
Yeah.
Dawn Petron [00:43:49]:
Yeah. When you say messy, I'm like, oh, no, too many Oracle decks around. And I was before Elisa hopped on, I was like, ah. Like, I just moved. So I think of mess in that way. And then you said something about the content calendar, like having a great content calendar. Yeah, I, I don't live that way. And I, I do think it's a good idea to know what you want to sell and when you want to sell it so you can. Can like backwards engineer, like, okay, well, what do I need to get out there by that time or what have you? But I think, like, to be kind of cliche, but I think like, a lot of the time the magic is in the mess. And if you lead from, like, things need to be like this and this and this and this and this is how we're doing it. And Horosi said, do it this way. And so that's how we do it. And you know, I, I do like promo. I'm not saying that, but, like, I think, think the intuitive reflexes that come from, you know, the God spark inside of you don't get a chance to express in the same ways if you're not a little bit messy. And then I do want to say that for me, the mess is definitely like, I don't know. I was like, I'm. I'm Ludal. I'm happy to be here. But like, yesterday I was like, got me and Elise are doing this, like, content, Content experiment. This was so. Okay, this is what it's called. It's called the 60 Day Soulful Summer soft social media experiment. Ridiculous, right?
Cody maher [00:45:21]:
No, no, I just was thinking about people with. With that have trouble saying their S's.
Dawn Petron [00:45:26]:
Oh, my God. Yeah. Guys and gals. But, like, I just did not want to show up and post yesterday. I was like, what am I going to make content about? You know, like, oh, my God. See it. I can see with my clients that when we get them up to three posts a day. Holy. Does growth really happen? You know what I mean? Yeah, it's crazy. I'm not saying you need to do that, Cody. I'm gonna go on now.
Cody maher [00:45:50]:
I'll be under there.
Dawn Petron [00:45:51]:
Yeah. And it's like I get in my own way and I think a lot of us feel that. And that I think is where the mess comes from. And that's where, like, having someone like Elisa, like I spoke about earlier, she. So we actually have untangled and tangled back together in the last. Last, like, week and a half. Like, I don't. It's not necessary for you to know this, Cody, but, like, we've like, really shifted our done for you side of the business and how it is. And Elise is still going to work on most things, or I might work on things that she's doing too. But it's like instead of being like, we're partners trying to take this train through the track, you know what I mean? Like, we actually need some dynamite in front of us to blow the mountain out of the way. We've like, shifted that. So we're still collaborating on almost everything. But there's been this really, like, softening in, in the shift and all of a sudden all sorts of new ideas have come through and Elisa is, like, going through a creative rebirth and also created this amazing container called the Creative rebirth that is like, will I have anything to do with it? I'm in it, you know. So at the end of the day yesterday, we were like, just having a work catch up, but then all of a sudden I was being coached by Elisa on, like, how to romance my muse. And, like, I woke up this morning and, like, had a new mantra to use in a meditation. And like, you know, if I hadn't let myself be messy and be like, oh, my God, I don't want to do this, I don't like it, I'm frustrate, blah, blah, blah, then like, Elisa wouldn't have been prompted to, like, pull on her intuitive hits her muse to, like, support me. So I don't know. And I also want to say, like, collaborate. Like, we do not have a messy Google Drive. Thank you, Elisa. Like, and me like, there, we do keep things tidy in some ways. We use notion. There's lots of pages. But I do think it's like, it will be very helpful for you, you know, to at least know where you put things so you can find them again. Unless you have a magical woman like Elisa who can find anything anywhere on, on the Internet. But if you can, like, set yourself up with some, we call it, like, masculine container, some semblance of a masculine container, then maybe your mess is just Shakti moving through you. And if you have collaborators or coaches or friends that you like. I have a friend who's a coach again. She was my coach before and then she was a friend. And then I was like, wanting to talk to her about business, so I was like, I better hire her again because that could get messy. Right. But if you can create good containers for yourself, then I feel like your mess is like, what, what, what causes this, like, your vibration to, to rise and, and yeah, so I think creating space for the mess is good. And I'm always like, just Stop judging yourself. Yourself is wrong. Like, stop. And this is. This is a. This is Kelly Rogan, too. We did write a lot of stuff for her. So it's like, is it Kelly or is it us? But I mean, it was always Kelly. But, like, like, stop shaming yourself for things, you know, so if you feel shameful about your mess, you should either clean it up or get the over it, because that's what it's. It's not like, it's. It's not. You know, right now my office is messy. That's not holding me back. But if I'm like, I can't work when my office is mess, but also I don't want to clean it. Ah, that is. What's. What's going to hold you back. And then I think also, like, Elisa and I, we. We like glory in how impeccably loving and conscious our conversations are with each other. And that is a place where I would also recommend doing your very best to be as not messy as possible is with other people's hearts, their dreams. You know, you could be messy all over the place, but you, you know, you. You clean up your dog poop when you walk it, and you treat your loved ones with care in life.
Cody maher [00:49:42]:
It's hard to say anything after that, but I'm gonna try. Yeah. That's so beautiful. And I lost my train of thought, but I had one. Oh, yeah. I think for me personally, and then we're not gonna be involved too much in my personal situation here, but I think for maybe, you know, sometimes when I'm doing this, I feel like I'm feeling what listeners are feeling. So I think that's one of these moments, which is that it can be. I think where that question came from is I think it can be a roadblock for a lot of people. I think there's this illusion that if I just get the system right, if I just get everything organized, if I just get all my ideas charted and da, da, da, and I know you know, all that stuff, then, like, it. It's like a form of procrastination. Right. So I think hearing what you both are saying, just listeners, like, if you're in this place, it's permission to just. Yeah. Like dawn and Elisa were saying, is just to just clean up what you need to clean up and move forward no matter what. Right. Like, keep moving. So, yeah, thank you so much for that.
Elisa Jakim [00:50:41]:
Yeah. I just wanted to add on that sometimes, like, simplicity comes after complexity sometimes. Right. So you can have, like a creative free for all on A Google Doc, which I have had so many. Or my. You should see my Notes app like you would.
Cody maher [00:51:00]:
Oh, my Notes app. Oh, God.
Elisa Jakim [00:51:03]:
But like, you know, I think for everyone is creative and in our creative mind and process, like we need room, as Don said, for that sort of feminine, expressive part to ideate and ruminate and have the ideas and get the downloads and then create. You can create beautiful containers, you can go through your list of notes, you can refine. And that's where simplification sometimes happens, happens. And something else that Don and I teach, and Don is wonderful with is like minimum viable tech stack, minimum amount of apps. I think a lot of times business owners will think they need a lot of bloated systems that are actually unnecessary for their. Not only where they're at, but maybe it's just like similar to what I was saying about there's your way of doing business, business. Like, often the choice is like, do you like this platform? Use that? Do you already know how to use it? Wonderful. You know, and there's a lot of decision fatigue that can be cut out by staying with what is simple, what feels right in your body and what is like, you know, you get the feedback you have, people say things and you're like, I really just want to offer this for this price to this person and do this, you know, And I think that's where we find, like, simplicity. We tend to start with simplicity, for we don't need all of this software yet. We don't need all of these things yet. And we return to simplicity out after a lot of ideation and sometimes spiraling and looking at something from many angles. So there's funnily enough. So Don mentioned this Creative Rebirth thing.
Cody maher [00:52:50]:
Yeah, tell us about.
Elisa Jakim [00:52:52]:
Yeah, so part of this is like in our untangling, we realize that we need, need room for like, we both, you know, we have collaborated so strongly and we both have our own medicine and magic and messages to share with the world. And a lot of my background has to do with like teaching creative process and writing. And Don has an amazing writing background too, too. I. Before copywriting, I did a master's in screenwriting. And so I spent two years, like deeply thinking in writer's workshop and in that kind of space and developing really strong opinions. I was super. I think I was the most opinionated I've ever been in film school.
Cody maher [00:53:38]:
I was like so much sense, way.
Elisa Jakim [00:53:41]:
More salty and fiery. And it was really good for me, I think, to express. But then I was like, okay, bye, bye. Film industry people there's too much drama here or something. But who knows, maybe I will return one day. But with that, you know, I. One of my favorite aspects was like I taught sections of college students screenwriting and also essay writing. I did like a Scandinavian literature class. And I love holding people through creative process on. On that level. And so this offer called Creative Rebirth is kind of a hybrid. But it's for. It's not just for women, but it's most. It's, you know, I'm saying it's for women calling that in. It's for women in business to either unmute themselves and move into. Into a creative, expressive process with their work. So that could be they want to start sharing a body of thought leadership. Maybe that's a book, maybe that's a podcast. Maybe that's just showing up more on social in a different way, really letting the content flow in a fun, creatively expressed way. And then it's also for women who are pregnant in conception or new moms in business who want to rebuild birth. It's really for anyone who wants to really dive into becoming a softpreneur in your business and coming into more creative alignment with your own. Yes. And so that's something that dawn and I do beautifully together inside of holistic business society. And we do one on ones for that too. So there's lots of ways it's kind of fun. It weaves in and out. But it's really been fun for me to start sharing about this because whether. Whether or not I fill that container, I feel like which it will fill. Yeah, I'll put that in there out there. But I feel like more creatively expressed or there's more for me to share on these topics than I realized. And hovering around these ideas then feeds back to all connected and what we talk about. So, you know, cultivating your own point of view and figuring out out what's the body of work that wants to birth through you is a lot what this is about. And it's been a really fun process just to open. I say the muse or I talk to the creative muse to just let the muse say a whole bunch of stuff through me at this point in my life when actually for a couple years, I haven't like fully. I haven't fully let myself just like express from that unmuted place place. And I will say to anyone who needs to hear this too, it's like a muscle. And the more you do it, the more the easier it gets. And that's the same as public speaking or acting or Any sort of performative endeavors. And another beautiful aspect of us holding holistic business society and our various containers for this year and teaching more is that one of the greatest gifts and even from the prosperity portal is, like, I actively felt myself becoming a stronger space holder and teacher every week. And this. Now I'm going to cry because it is so beautiful to birth your next level of how you can serve and hold space and teach and share through that. Sort of like, okay, I'm here every week. Week. Who, like, thanks for coming. Like, let's go. So, yeah, thanks for. Thanks for my rant on creative rebirth. And yes, dawn is my first client and so beautiful because I'm her first client for her oracular offer.
Cody maher [00:57:36]:
Well, I don't care about that.
Dawn Petron [00:57:38]:
Okay, I want to hear about it, too.
Cody maher [00:57:40]:
I want to hear about it, too. But I have to say this two things real quick. And dawn, wait, are you on the tip of your seat, too? Because you could go first.
Dawn Petron [00:57:48]:
No, I'm not.
Elisa Jakim [00:57:49]:
Okay.
Cody maher [00:57:50]:
So one, listening to this whole conversation, I keep feeling this, like, remembrance to my circus days. I was a circus performer back in the day. And your partnership reminds me so much of a partnership with a circus, like in a circus realm, because, yeah, it's so deep, it's so intimate, and it's always evolving. And I think that's a beautiful thread that I want to pull out of this conversation and highlight for people is just, I feel like this is a masterclass on working with someone. You know, dawn has mentioned some really important tenants about compassion. And you both, you can tell you both give each other space to be who you are, and yet you're always coming back. You're open to learning and growing. And yeah, I'm so excited, just as, you know, on the outside, just to see where your relationship goes and how it evolves. So thank you so much for bringing that energy here because I think it's really beautiful and important to talk about business relationships. Right? Like, talk about how to be in relationship, especially as two women, because. Right. That whole paradigm can be infused into our daily life. And then the other thing I just really wanted to say was about the simplicity thing. It reminded me of sort of the cycle of life. Right? We start off really simple, and then we get really effing messy, and then we end up really simple again. So everything is always me mirroring creation. Right? So I think that's just also something so beautiful to say. So, yeah, thank you both so much for this really rich conversation. I want to leave a little time and a Little space for anything that's still with you guys or if you have any like cool, like what are you seeing in the industry thing, you know, that feels so silly to say, but if there's anything else, I'm just going to leave some space. And everybody I know, they mentioned a bunch of things. They mentioned holistic business society. They mentioned the Project Prosperity portal. They mention Elisa mentioned her offer on creative rebirth. Dawn has an offer that's still percolating. So by the time this comes out, it might be more fully formed and all of that stuff will be linkable in the show notes, their Instagram ways to connect. So don't worry, I've got you covered.
Dawn Petron [00:59:48]:
Yay. Thank you. Okay, something I want to say is that. And I'm stealing it from Amanda Francis because she posted about this today like there are no fucking rules. And this also reminds me of Shoshana Raven who I think like works with Amanda Francis much closer than me who just like I, I like Amanda Francis. She puts me in the Bob. The Bob. The, like the, the like worshipful. I'm not worshiping her but the worship. The, the, the worship of God as a prosperous individual. Everything that will. Will give it all. But like there are no rules. And I think the people who make the most money are the ones who show up the most themselves. And this is why like screw the system, you know? Yes. Have things that make your life easier. But we, we have this thing called Goat. It's like grow online as a therapist and so many of these really incredible therapists are like, oh, I can't launch my offer yet because I haven't figured out my email marketing back end. If someone buys it, I'm like, someone buys it and then you send them an email. Yay. I'm so glad that you purchased. You know what I mean? Like, you know, my automations haven't figured out so. Haven't been figured out. So I can't sell. No, no, like not at all. Not at all. Like we that a lot of these things come later, you know. And if you're trying to fit yourself in a box, you're probably just going to be boring you. Nobody's going to be really excited about you and you. I, I'm not saying it won't work, just that like you probably you need to have like a ton of personal magnetism to go along with those boxes. And I think we are all very magnetic individuals when we be. You don't even have to trust or believe in yourself. You just need to be yourself. And if you be yourself, like out loud, unabashed. Oh my God, I'm speaking to myself because I don't want to post today either. But if you do that, like, your audience will come, your people will come and it doesn't have to go like, you don't need like a hundred thousand followers on Instagram to make a million dollars. Like, but like so many of our. We have a client who's like done, you know, multiple seven figures in her business. I'm not saying she's got like a seven figure business every year because I know people are like, make sure. But like, you know, and she's got like 1500 followers on Instagram or something. So it's, it really, that's the thing. I want to leave people with that. Like, it's. I mean, I have so many courses, I've taken most of them. I'm not saying don't learn from other people, but I am saying that like, I think in this new paradigm, especially with like the advent of AI and all this automation and technology and bs, like actual, I want to work with a human being behind the system and I want them to be their most wackiest self or their most boring self if they're boring. I don't know, there's probably like a person who I'm like, oh my God, you're exactly who I need. And so yeah, there are no rules. And if you're trying to create from rules, please be the poet inside of the stanzas who's like innovating, you know, and it's okay if it's like imperfect rhyme at the end. I understand needing like structure in order to create, but there's so many like 10 steps to being a digital marketer, which actually means like selling digital product. Anyway, I'm not going to go there because we could go there for a long time. There's so many people saying, this is how. No, the way is you, you just be yourself and, and yeah, maybe clean up your mess a little bit and at least have a payment processor. But if you don't, you could probably get someone to pay you cash. Gosh, you know, you could probably accept a check. You don't. So anyway, that there I, I could there, I think, okay, this is how I'll end. I think that so many of us, we put blocks on what we're capable of by thinking that things need to be a certain way and we need to follow certain rules. But if we just follow like the ping of our intuition and set ourselves up with like a masculine container that Feels not bad. That could be a Google Drive, my friends. That's ours. I think I. Yeah, stick with it and you will create what you are meant to create. Or. Okay, this is my actual last thing. I feel like when you make a choice, you end up on a path and you can't make the wrong choice because if it's. If it's wrong, the universe is going to be like, what about this idea instead? You know, like there's. You're. You'll weave your way back to it, but if you just stay frozen, you ain't going nowhere. Universe can't give you any more options if you're hiding in your. Your house. Or like, yeah, I mean, you can hide in your house on the Internet, but anyway, I could keep going forever and I'm not going to. But yeah, there are no rules and you are probably your own biggest block and your mess is not a problem.
Cody maher [01:04:38]:
So. Good.
Elisa Jakim [01:04:41]:
Yeah. I think one last thing I want to highlight here is that momentum piece, you know, if you don't know what to do next next. And this is another Amanda Francis thing. I'm an Amanda Francis Gurley, but, like, pray, ask for guidance, and you usually know the next. At least three steps you could do, you could take. We see this a lot on our coaching calls and our group calls. You already hold the knowledge of what's next for you in you. So commit to those three things and see what meets you next. Let it be a process, let it unfold. And the thing that has blown me away, as dawn mentioned early, early in this call, I started just with the prayer to be serviceful. And this sort of like, okay, it's time. And showing up again and again, weaving your spiritual path and practice into how you show up each and every day. You see behind me there's Yogananda. And he was like, you know, it was so funny because I was like, I'm so. I'm spiritual, but I feel like I'm not really in a bhakti state of life right now, like, doing devotion as much as I. As. You know, the part of me that judges me thinks that I should, or giana, which is the wisdom path. But I was connecting with Yogananda and it was like, well, you are doing your karma yoga right now, woman. And this idea of we can move forward spiritually through activity, we can keep our mind on spirit in action and trust not waiting in this sort of like victim consciousness with the divine, like God, if this is right for me, please open a door. But instead to just say, okay, I'VE got, you know, the, the spark within me. I'm going to trust myself. I'm going to show up for the next three steps that are available on my path and see what happens, happens. And you will be amazed by what God, Christ, universe sends back in your field as the ripple of you, your willingness each and every day.
Dawn Petron [01:06:55]:
I love it. I only thing I'm going to add is it can be one step. I don't know what my next three steps are right now for sure, but I probably know I should post. So there's probably two other steps. Post, email and tell someone about, tell a friend. But anyway, yeah, it's. It's like exactly. It can just be. You only need to do the next thing that you know you need to do. And exactly. Like Elisa said, like universe, God, spirit, the. The flowers and the trees and the wind is going to tell you your heart, your children, they'll tell you what to do next. And if you just freeze and you're like, you probably won't be able to.
Elisa Jakim [01:07:35]:
To hear.
Cody maher [01:07:38]:
Yeah. And I want to remind everybody because I've been thinking about it a lot and I think it's important to say is that it is the year of the snake and we're all so excited when we hear about the yearly energy in February and then come almost July and we're like, holy, holy rebirth. What? I thought that was going to be fun and exciting and cool and ouch, right? So we are in the year of the snake. And I am telling you, even if you're not feeling it, you are feeling it. This is the conversation that we've been having, right? It's not that easy to be yourself too. Right. Sometimes it's hard, sometimes it's simple. But it's not always necessarily natural or without some uncomfy edges. So don't forget, it's okay. We're in the year of the snake. It's all good. And thank you both so much. I really, really appreciate it. And I do want to share this one little tip because we talked about messiness and I meant to share it then, but I'll share it now, even though it's not later. If you're struggling with messiness in your life or in your work, one really simple thing you can do. I feel like I'm an infomercial right now.
Dawn Petron [01:08:40]:
I love it. Keep going.
Cody maher [01:08:43]:
Let me do my voiceover voice too. No, just kidding. Is at the end of your workday, just clean up your desk, close your computer, close your apps out, close your notebooks. Doesn't have to be a big. You don't have to get out the spray cleaner, right? But like, like close everything down, neaten your desk a little bit every single day. And even though that's a small action, you're calling in that energy of completion. Right? Like maybe you're not done, but it's just a really simple feng shui way to kind of end your day. And I really wanted to throw that out there. So anyway, thank you both so, so much. Don't go away. We're going to say goodbye in private, but let's say goodbye to everybody. Bye, everybody.
Dawn Petron [01:09:18]:
Bye. Thanks for listening. Thank you, Cody. This is, this was a fun conversation. I did not know where we were going to go so far. Neither did I.
Cody maher [01:09:25]:
Thank you so much.
Elisa Jakim [01:09:27]:
Love you.
Cody maher [01:09:31]:
Oh, my Lord. Oh, my Lord. Thank you so much to dawn and Elisa. I really appreciate you being here. Thank you so much for taking this space, sharing this space, creating this space with us today. Please be sure to go to the show notes guys and follow them on the socials. Jump into their world. I'll see you there. Because I'm in their world and yeah, they just are just a well of wisdom. So I'm so thankful that we had this conversation. All right. So, you know, I used to have like a pre recorded outro that was all polished and nice and now I just sit here and blabber at you to you with you because it just feels more in alignment with the phase that I'm in and the, and the space that I want to create, which is, you know, know, really one that's grounded and real. Like, hey guys, I am into all the low tox non talk stuff and yeah, I still like to watch reality television sometimes and eat a bag of chips. You know, that's just kind of my vibe. I'm not here for the perfection. I'm not here for the perfectly crafted routine. I'm here to work with you. Like in the mud, on the ground, real life kids covered in. My kid is currently covered in paint. That was supposed to be easy to get off. That's not. And you know, that sort of real, real life stuff. So I just want to talk a little bit about perfection and feng shui because there is this thing. First of all, my teacher always said this, like, I do believe that feng shui draws in that sort of type a quote unquote person, the person that can be susceptible to perfection. Raising my hand high on that one. So there's that. And then also once you get into the world of feng shui, there's so many opportunities to trip on that wire, to trip on the perfection wire. Like, oh, I don't live in the perfect plot of land, or, oh, my bedroom faces this direction, or, oh, I have a bathroom in the center of my home. Or, oh, you know, all of these, like, things that can really just trip you up. And I have tripped over many of the them and continue to trip over many of them. Because one thing about me is I am a lifelong avid learner. I love learning. I love. One of the reasons I fell in love with feng shui is because it is so vast and there is so many, so much that you can continue to learn. So that's one of the things that I love. And so I'm continually learning, investing in my own home and that experience and investing in, you know, other learning so around feng shui. So that being said, when I do that and I open myself up to different wisdom, there is inevitably a tripwire in there that I could be like, oh, I need to move. Or we just spent five years building this house and xyz, you know, there's just so many opportunities. So if that's you, if you feel like you just don't want to get even, get into it because it's just going to bring up all this fear and all this stuff around perfection, I urge you to really look at that because I know that feng shui is so life changing and it can be done in a gentle way that honors your current season, your current rhythm, the current place that you live and does not become like a perfectionist hellhole. So, yeah, you know, just wanted to say that. And it can help you with that. You can use feng shui and your environment to help you out. I actually can be a testament to that because I was the type of person previously that like, if my house was not in perfect order, if there were dishes in the sink, I couldn't go out. That would be crazy. I couldn't do work. That would be insane. Everything had to be clean and tidy before I could do anything. And when I had a baby, I was like, wow, that's not going to go really well for me because if we're going to ever leave the the house, most likely we're going to leave the house with the dishes still in the sink or we're just never going to leave because there's always cleaning to do. Especially when my baby became a toddler and a torrential mess creator wherever she goes. So using feng shui and understanding these principles, I can see it in a Different light. And it has allowed me to relax a little bit and to create some boundaries. Like, okay, I don't go to sleep with dishes in the sink unless something's gone wrong, unless someone's sick or, or there's a problem. I just, that's my boundary. I don't go to sleep with dishes in the sink. At the end of the night, the dishes are done clean, wake up in the morning with a clean dishwasher and a clean sink and that. Anything else? You know, right now there's definitely dirty dishes in the sink as I'm recording this podcast for you. So just these little things, really understanding the energy of your home, understanding your own energy within it. It can be really, really life changing. I know it can. So anyway, I've got some cool stuff coming coming up. I'm going to be, I've probably told you this already, but I'm going to be launching hopefully soon, a really cool free gift for you which is a clean living guide. It's called the Clean Living Guide for Conscious Mothers. It is not just for mothers, but there is some baby stuff on there and some kids stuff on there. So that's why I called it that. And you know, I know there's like a million of these out there, right? This one, my point in creating it was that people always ask me these questions, what do you use for this? What do you use for that? So I was like, you know what, I'm gonna start, start listening and give you what you want. So it's maybe three top four products in all the categories you could possibly. Well no, there's so many more I could do. But in the main categories, water, air, cleaning supplies, clothing, food, lots of food. And so yeah, it's going to be coming shortly. So if you're interested in that, just keep following along because I'm going to put it out there really soon. And otherwise I still have some space spaces for the fall. Not a lot, but some for one on one consultations. And yeah, I'd love to connect with you guys. So follow me on the gram if you don't already say hi and we'll talk to you soon. Okay, have a beautiful rest of summer if you're listening in real time. And if not, I will have a beautiful whatever season is.